1 version
Every approval belongs to exactly one file — never “the latest”.
1 approver
Many voices comment, one accountable person releases.
1 record
Version, approver, timestamp — documented automatically.
Approval is not feedback
Feedback improves work in motion. Approval releases work that claims to be done — with consequences attached.
The approval phase has different physics than the feedback phase. During iteration, a missed comment costs a revision. At release, a missed error costs the print run, the media budget, or the campaign date. That’s why artwork approval needs harder guarantees than a chat thread: a frozen version, a visible history, one accountable decision and a record that survives the project.
Version discipline
Every approval belongs to exactly one file version. Feedback on v2 must never blur into v3.
Annotations on the pixel
Comments anchored to the spot they mean — on the artwork itself, not in a separate thread.
Multiple approvers, one decision
Brand, legal and client can all comment — but the release is one person’s documented call.
A release record
Who approved which version when. The one document you’ll want when the printed batch looks wrong.
Artwork approval in 5 steps
The same gate for every version — that’s the whole trick.
- 1
Upload the exact version
The artwork under approval is a fixed file — v3, not “the latest one in the drive folder”. Version confusion is the number-one source of wrong releases.
- 2
Share one approval link
Everyone who has a say reviews the same version in the browser — client, brand manager, legal if needed. No login, no software to install.
- 3
Collect annotations in one round
Comments pinned to the exact spot on the artwork, bundled with a deadline. “Logo bigger” finally points at the logo it means.
- 4
Revise and re-submit
The next version goes through the same gate. The history shows what changed between v3 and v4 — and who asked for it.
- 5
Release with a record
The final approval is documented: version, approver, timestamp. For print jobs, that record is the difference between a reprint discussion and a clear answer.
The version trap
Proof and release creative work in bepeq
Share a fixed version behind one link, collect pinned annotations without logins, and close with a sign-off that documents version, approver and timestamp as a PDF — for artwork the same way as for websites.
Start bepeq for freeSign-off record generated automatically
Version: staging.clientsite.com
Jul 8, 2026 · 2:32 PM · IP recorded
2 open points (category B) with a deadline
Related workflows
Online proofing
The umbrella workflow: proof, revise, approve with a record.
Design feedback tool
Feedback during design iteration — before anything is final.
Change request form
Wishes after approval become documented, billable decisions.
Website review guide
The full review process for web projects.
Common questions about artwork approval
What is artwork approval software?
Artwork approval software manages the release of final creative assets — print files, key visuals, packaging, banners: a fixed version is shared with everyone who has a say, annotations land directly on the artwork, revisions go through the same gate, and the final release is documented with version, approver and timestamp.
How is artwork approval different from design feedback?
Design feedback happens while the work is still moving — iterations, directions, taste. Artwork approval happens when the work claims to be done: it’s a formal yes/no on a fixed version, usually with money attached to a wrong answer (print runs, media budgets). Different phase, different discipline, different record-keeping.
Why not just approve artwork by email?
Because email approvals fail in exactly the expensive moment: which attachment version was approved? By whom — the person CC’d? Is “looks good!” a release? When a misprinted batch arrives, an email thread gives you archaeology; approval software gives you an answer.
Who should give the final artwork approval?
One named person per asset — typically the client-side owner of the budget the asset spends. Everyone else (brand, legal, colleagues) comments before that; the software keeps their input visible. A release with three half-approvers is a release with zero accountability.
Does bepeq handle artwork approval?
Yes — bepeq runs the same proof-and-approve workflow for creative assets as for websites: a fixed version behind one link, pinned annotations without a login, rounds with deadlines, and a sign-off that generates a timestamped PDF record.